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From platforms to governance at scale.
Operational data governance for CRM and CDP: privacy as an operating discipline
2026 · Privacy
How a privacy program helped structure operational data governance, secure consent management, strengthen CRM reliability and prepare for a CNIL audit.
OneTrust · BigQuery · GCP · Adobe Campaign · GDPR · CNILRead case study ↗
2026Luxury beauty CDP on GCP: 18M+ contacts, 32 countriesCDPGCP · BigQuery · Airflow · Python · SQL · Adobe Campaign · Dataiku · Power BI↗
2024Luxury Group Data Sharing: Consent Governance and Legal CoordinationPrivacy↗
2024Data Quality Governance: Automated Monitoring and Trusted ActivationEngineering↗
2024Data Delivery Operating Model: Roadmap Arbitration, Quality Gates and CI/CDEngineering↗
2023Consent-Aware Customer Data Enrichment: Progressive Profiling StrategyActivation↗
2023Customer 360° Datamarts: Single Source of Truth and Executive DashboardsAnalytics↗
2023Data Catalogue: Discoverability, Governance, and Self-Service AdoptionGovernance↗
2023User Journey Optimization: Cross-Channel Campaigns and Behavioral TargetingActivation↗
2022Multi-Brand Governance Framework: RACI and Cross-Group SteeringGovernance↗
2022Multi-Country Marketing Opt-in: Opt-in/Opt-out Strategy by CountryPrivacy↗
2021First-Party Audience Governance: Multi-Brand Sharing and Conversion ImpactActivation↗
2020Multi-Brand Cannibalization Analysis: Optimizing Global Customer ValueAnalytics↗
2019Multi-Brand CDP: 20M+ Contacts, €4B+ Unified SalesCDP↗