WorkSeptember 1, 2023

Customer 360° Datamarts: Single Source of Truth and Executive Dashboards

BI & Analytics

Octave Olivetti

Project Notes (full article to be written)

Source: Luxury beauty brand - Customer Cockpit (GCP, Airflow, BigQuery, PowerBI) Context:

Implementation of datamarts and BI dashboards for a large luxury company (Customer 360°)
Business domain architecture with data owners
Executive steering dashboards for COMEX and business teams

Technologies:

Data Warehouse: BigQuery
Orchestration: Airflow
BI Tools: PowerBI, Looker
Languages: SQL, Python

Architecture:

Single source of truth: centralized calculations following data ownership
Business domain architecture with data owners
Data marts by business function (Marketing, Sales, Customer Service, Finance)

Results:

Executive dashboards for COMEX strategic decisions
Self-service analytics for business teams
Unified Customer 360° view across all touchpoints
Automated daily refresh of business metrics
Reduced reporting time by 70%

Related projects

Customer 360°, data pipelines, cross-channel activation, segmentation, business-optimized privacy all delivered in production at scale for retail and luxury.

38M+

Contacts Managed

€5B+

Managed Revenue

32+

Countries

7+

Years CDP Expertise

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