WorkJanuary 1, 2022

Global CDP Platform: 18M+ Contacts, 32 Countries, €1B+ Sales

CDP & Platform

Octave Olivetti

Project Notes (full article to be written)

Source: International luxury beauty brand - Global CDP Platform Context:

Sector: International luxury beauty brand (multi-brand portfolio)
Scale: 18M+ customer contacts, 32+ countries, €500M+ e-commerce revenue
Challenge: Fragmented customer data across markets, no unified customer view, slow marketing activation (3-7 day delays)

Technologies:

CDP Platform: Enterprise CDP platform
Privacy Tech: Consent management solution
Cloud: GCP, BigQuery
Orchestration: Custom ETL pipelines, API integrations
Languages: Python, SQL

Results:

18M+ customer contacts activated with unified Customer 360
Campaign launch time: 3-7 days → <24 hours
Conversion improvement: +25-35% through behavioral segmentation
Platform adoption: 50+ marketing users creating 100+ segments/month
Compliance: 100% compliant across 32 countries, passed CNIL audit with zero findings
Scalability: 10M+ events/day, 200+ concurrent queries

Use Cases:

Customer 360 unified view (online/offline, multi-brand)
Behavioral segmentation at scale
Cross-channel marketing orchestration
Product recommendation and personalization
Multi-country consent-aware targeting

Related projects

Customer 360°, data pipelines, cross-channel activation, segmentation, business-optimized privacy all delivered in production at scale for retail and luxury.

38M+

Contacts Managed

€5B+

Managed Revenue

32+

Countries

7+

Years CDP Expertise

Data Quality Monitoring: Automated Testing and Time-to-Market Alerting

Data Engineering

Automated data testing for developer time-to-market optimization, automated verification of data engineer work, and real-time alerting on quality anomalies.

Data Team Workflow: Agile, CI/CD, and Time-to-Market Optimization

Data Engineering

Development workflows with data delivery manager and data engineers: agile/kanban processes, priority management, automated testing, CI/CD, and time-to-market optimization.

Data Enrichment Campaigns: Progressive Profiling and Consent-Aware Strategy

Marketing Activation

Marketing/service campaigns for customer data enrichment with targeting by country/brand, service vs. marketing message arbitration based on consents, and profile completion optimization.

Customer 360° Datamarts: Single Source of Truth and Executive Dashboards

BI & Analytics

Implementation of datamarts and BI dashboards for large luxury company with single source of truth, business domain architecture, and executive steering dashboards.

GDPR Privacy Program: Governance Accelerator and CNIL Audit Readiness

Privacy & Compliance

GDPR as data governance and quality accelerator: consent and rights management processes, policy versioning, team training, and demonstration of business benefits (data quality, lineage, catalog).

Data Catalogue: Discoverability, Governance, and Self-Service Adoption

Data Governance

Implementation of data catalogue for large luxury company with business/technical definition alignment, adoption strategy, and improved data discoverability and quality.

User Journey Optimization: Cross-Channel Campaigns and Behavioral Targeting

Marketing Activation

Behavioral segmentation engine and automated campaign triggers optimized for user journey.

Multi-Brand Governance Framework: RACI and Cross-Group Steering

Data Governance

Data governance framework for multi-brand and multi-country company with stakeholder RACI, roles/responsibilities, data management processes, and cross-house/technical team steering.

Multi-Country Marketing Opt-in: Opt-in/Opt-out Strategy by Country

Privacy & Compliance

Implementation of consent management framework across 32 countries with opt-in rate optimization (+18-22%) and 100% compliant marketing activation generating 70-85% addressable audience.

Multi-Brand Audience Sharing: Prioritization and Conversion Impact

Marketing Activation

Implementation of marketing audience sharing between brands via third-party (retail media platform) with audience prioritization, privacy-safe processes, and measurable impact on conversion and campaign ROI.

Multi-Brand Cannibalization Analysis: Optimizing Global Customer Value

BI & Analytics

Cross-brand customer cannibalization and complementarity analysis for retail group, with multi-brand CLV measurement and global customer value optimization strategies.

Multi-Brand CDP: 20M+ Contacts, €4B+ Unified Sales

CDP & Platform

Group CDP consolidating 20M+ contacts and algorithms across multiple brands (€4B+ sales) with customer deduplication graph and complete infrastructure as code.