WorkJune 1, 2024

Luxury Group Opt-in: Multi-Brand Data Sharing and Legal Coordination

Privacy & Compliance

Project Notes (full article to be written)

Source: Luxury beauty brand x Luxury group - Group data enrichment (Consent management solution, GDPR, CCPA, GCP) Context:

Optimization of language elements in implementing group-level data sharing opt-in across multiple luxury group brands worldwide
Challenge of language elements with luxury group
Coordination with legal and technical teams across multiple luxury houses

Technologies:

Privacy Platform: Consent management solution
Data Warehouse: BigQuery (consent repository)
Cloud: GCP
APIs: REST APIs for consent collection across brands

Implemented Solutions:

Implementation of group-level opt-in for data sharing between houses
Harmonized consent language across luxury group brands
Cross-brand data enrichment framework
Legal-technical collaboration across multiple luxury houses

Results:

Group-level consent framework established
Cross-brand data sharing enabled (privacy-compliant)
Successful legal/technical coordination across multiple houses
Unified consent experience across luxury group portfolio

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